Case Study: Innit
When launching into the competitive gaming industry, it’s crucial to make an unforgettable entrance. Through their agency, Spacefwd, Innit, an innovative audio technology company, aimed to revolutionize gaming experiences with its state-of-the-art soundscapes. With the official launch on the horizon, Innit sought to capture the gaming community’s attention, ensuring they stood out in a sea of new tech.
Enter Slice, the advertising platform that turns viewers into stakeholders. Innit partnered with Slice to harness the power of non-intrusive advertising, reaching out to the “invisible 40%” of internet users who traditionally block ads. With Slice, Innit managed to broadcast its message to an audience that’s typically hard to engage.
The Campaign
Innit’s advertising strategy included two main channels: a push campaign and a native campaign. The push campaign boasted 378,712 impressions, engaging users directly through notifications and prompts. This approach resulted in 3,350 clicks, with a cost per thousand impressions (CPM) of €0.885 and a click-through rate (CTR) of 0.88%. Each click cost Innit just €0.10, demonstrating the efficiency of Slice’s pricing model.
Why Innit’s Campaign Stands Out
Targeted the Unreachable
By partnering with Slice, Innit reached an audience that’s notoriously difficult to engage, thanks to the unique approach of rewarding viewers for ad engagement.
Cost-Effective
With a modest investment, Innit achieved substantial visibility, demonstrating the efficacy of Slice’s ad serving model.
Quality Engagement
The clicks Innit garnered were far from mere statistics; they signified keen individuals, primed to dive into what Innit promises, an audio experience that captures everything “from whispers to war cries.” This heightened interest in Innit’s offer wasn’t just by chance. Innit strategically targeted Tier 1 countries, aiming at an audience with the means for higher-end gaming setups, including premium headsets. This focus not only ensured quality engagement but also aligned with Innit’s mission to transform gaming audio for users demanding unparalleled soundscapes. By targeting markets with a propensity for advanced technology, Innit positioned itself effectively in the realm of gaming innovation, promising higher potential conversion rates among a discerning clientele.
Looking Ahead
Innit’s venture into the gaming industry is just beginning. With the momentum generated from their initial campaigns, they’re set to redefine gaming audio. For businesses looking to make an impact, especially in niche markets, Innit’s strategy with Slice offers valuable insights into achieving visibility, engagement, and conversion with precision and efficiency.
Interested in reaching the “invisible 40%” and making your launch as successful as Innit’s? Contact Slice today for a personalized consultation, or sign up to kickstart your campaign and watch your brand soar to new heights.
